Emotional Advertising

In Chapter 5 of Made to Stick, the Heath brothers give two examples of advertising campaigns (the Truth Campaign, and Don’t Mess with Texas) that were highly effective because they successfully provoke an emotional empathetic response.

In a short paper, please identify another TV advertisement (past or present) that you feel successfully uses this approach and explain why you selected this example. Provide a link to the video in your paper.

Minimum Length: 1-2 pages.

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