describe the best ways for an organization to understand pricing within its scope of services

In a truly competitive marketplace, an organization must assess what its competitors are charging for services that organization offers. If it charges too much, other organizations simply will not conduct business with it. If it charges too little, the profit margins are non-existent and the organization would fail to make a profit.
In this discussion, describe the best ways for an organization to understand pricing within its scope of services. Are the methods that you chose ethical? Why or why not? Would they be ethical in other countries or cultures?

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